Ever get the sensation that there’s only rough 20 companies out there, and that everyone wants to work for them? I go to quite a few networking/job search groups in the region, and I see a lot of marketing plans. For people who haven’t added those to their job search arsenal, a Marketing Plan is basically a simplified version of your resume that you hand out to your networking associates instead of giving them a resume. It speaks about the best of the best of your achievements, employment history, as well as your target jobs and companies. The concept being that people can look on the catalog of companies you’re targeting, recognize one where they have a good contact, read your achievements, and help you get an introduction. So it’s a good thing.
Although, I’m noticing that everyone is aiming for the same companies. Here’s a few ways that that might not work.
Case in point. Everyone is aware that healthcare is the hot industry at the moment. So everybody wants to get into the local hospitals. But what about identifying the vendors who are giving materials to those health care facilities. Think about the many things that make a hospital or healthcare, into a healthcare. There’s the annoying paper gowns, needles, syringes, sponges, testing tables, the thing the dr. uses to strike your knee. Who MANUFACTURES those things? Those corporations have needs too. They need HR people to coral the troops, IT personal to keep their website and computers operable, and marketing people to show that their paper robes are more…uh…paperey…than the rivalry. THAT is the healthcare industry.
NOW you’re going to say (isn’t it frightening that I know this…) that you don’t want to move. And I understand you. Your home is, well, home. Your children are in school; your significant other has jobs in Ohio. It requires a lot to pull up and go to a location you don’t know anything about. That’s where Facebook comes in.
Facebook allows you reconnect with associates from long ago-elementary school, high school, college, first jobs in Ohio, summer camp, whatever. You will be very amused to learn where people live, and you might even discover a contact in a city where you find the paper gown making people. Then ask your associates about what it’s like to be there. Make a go-see trip to explore it, look at rent or housing costs in the area, and if you can, have an exploratory interview with the paper gown people. If you do decide to move for the jobs in Ohio, you’ll already have a contact there, which will make the move much easier. As the person who moved 3 times not even knowing a soul in each time, but having some great friends by the time I left, I do realize it’s hard. But, it’s an option. Might not be your best, or your number one, but the one thing we all require to now is options and hope. If you can set your possibilities open, you’ll keep your spirits up and your self-confidence at a good height as well, which will only help you during an interview.
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